All have a fun, light-hearted edge starting with their long 60-second 'All for One' Rocky-themed ad. Slated for the pre-kick time slot, the ad features 200 actual Hyundai employees humming and singing the famous 'Gonna Fly Now' anthem in acapella, in an effort to demonstrate teamwork and encouragement.
During the game, a 30-second spot called 'Cheetah' will see a Cheetah come up against a 2012 Veloster Turbo in a drag race with a deadly twist, and 'Think Fast' will introduce the facelifted Genesis Coupe R-Spec. Here an employee manages to use the Genesis to revive his boss after he suffers a heart attack.
To round the game-day lineup, Hyundai has a 30-second spot called 'Victory Lap' celebrating the Elantra being voted 2012 North American Car of the Year, and 'Faster Acting,' which showcases the new 429hp Genesis R-Spec sedan.