Italian art schools have been known to dabble in the field of automotive concept design from time to time. A new concept study conducted by the Istituto d'Arte Applicata e Design (IAAD) focused on the development of a new
Ferrari for the year 2025. IAAD graduates Massimiliano Petrachi, Vincenzo Morlino and Salvatore Simonetti collaborated with fellow art school grad Luca Zunino from Politencnico di Milano to produce the Ferrari Emotional Generation One (EGO).