Anyone who has so much as heard of Top Gear
knows that the British carbuying public considers Aston Martin
to be a highly desirable brand. The brand was the first to produce a car which required the creation of a whole new level of cool, a level which the DB9 still has to itself. So the fact that the CoolBrands Council, an offshoot of The Centre for Brand Analysis, has named Aston Martin the coolest brand in the UK wasn't a huge surprise.