In fact, in today's economy, Kia, and their fellow South Korean sister company
Hyundai, have exploited the situation to their advantage. By providing the consumer with more for less, in both build quality and features, Kia's sales and reputation have soared. And the all-new 2012
Kia Rio 5-Door is set to continue this trend. For anybody who's driven or owned the previous generation, the new car will surprise you in every way, from its design, fit and finish, and overall driving experience. Thanks to chief designer Peter Schreyer and his team, Kia has managed to turn the Rio into a clean and aesthetically pleasing design that has an overall premium look.