Previously ignored for its looks, the Kia Optima
was not a bad car; just a dull one. As part of the South Korean automaker's design renaissance, this is all about to change. And thanks to former Audi
TT designer Peter Schreyer taking over as head of Kia
design, the Optima has gone leaps and bounds over anything else Kia has ever done. Kia expects the new Optima to become a benchmark for other automakers in terms of not only its design, but also the fuel efficiency of its four-cylinder engines.