Companies featured include Roush, COBB Tuning
, Bojix Design, 3dCarbon, ID Agency, Steeda and Capaldi Racing. The 2012 Ford Fiesta will arrive with customizations by Gold Coast Automotive, Aaron Vaccar and M2-Motoring. Concerning the Fiesta, Ford's Global Car Marketing Manager said "Fiesta is a natural fit for SEMA because it's a unique brand. One of the top three purchase reasons for the vehicle is that it fits the customer's personality. That's very rare. It's an emotional purchase, so owners want to personalize it, with a significant percentage of them even giving their car a name."