It seems Pininfarina over extended themselves by trying to build their own cars.
Starting up a new car manufacturing company is never an easy thing to do. Pininfarina has now demonstrated just how difficult it can be, even for a company with decades of experience in design work for other companies. Despite having penned some of the most gorgeous exotics to have come out of Italy, Pininfarina has announced that their brief foray into the manufacturing of their own cars has come to an end, citing a poor economy as the reason.
A total of 127 employees will be laid off, at a cost to Pininfarina of roughly $4million. The legendary design house will be going back to what they do best, design and engineering work on contract to bigger manufacturing companies. The BlueCar EV, a concept which represents a collaboration between Pininfarina and the French billionaire Vincent Bollore, now has a unsure future. We'll just have to wait and see.