Posted on: Jul 02, 2010
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First Look: 2011 Ford Edge

Back when Ford first released the Edge CUV in 2007, many were completely taken by its simple, yet futuristic looks and overall feeling of something new. Ford has a history of introducing the "something new" idea with past models such as the original Taurus and Explorer. Now that the Edge has reached its mid-life refresh, Ford has chosen to make drastic changes, reminiscent of the Fusion's update, to its hot-selling crossover.
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With competition such as the Chevrolet Equinox, Toyota Venza, and Mazda CX-7 (all of which are either new or also updated), Ford could not allow themselves to lose any place in the market. And without any further adieu, the new 2011 Ford Edge is better than the model is replaces in every way. Competition? Ford doesn't have a thing to worry about because they've done such a fantastic job in re-facing and re-engineering the Edge. Beginning with the front grille, Ford has done more than the traditional nose job. Every panel is new: the hood, fenders, grille, and fascia.

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The result is a more dramatic appearance with narrower headlights, the signature three-bar chrome grille going deeper into the fascia, and ditching the blocky look in favor of softer and more rounded shapes. The rear end is also updated with a new hatch and taillights. When looking at the previous Edge next to the new one, the updates are so striking that it's hard to believe the previous model looked modern when it debuted. Under the hood, the Edge offers a selection of engines. Beginning with the new base, a 2.0-liter turbocharged, direct-injected EcoBoost four-cylinder that should produce about 230 horsepower.
Mid-range SEL trims come equipped with a 3.5-liter V6 from the previous model, but with updated variable valve timing. The top-of-the-line Sport trim receives a 3.7-liter V6 with 305 horsepower. All three engines are mated to a six-speed automatic, but the Sport has standard paddle shifters which are not available on the lower two trims. The Sport also receives some sharp cosmetic upgrades such as black grille slats, altered head and taillights, and a set of massive 22-inch wheels that almost make the Edge look like a Hot Wheels die-cast model.
Besides the power and sheetmetal updates and upgrades, the interior is the next most significantly important update. The interior of the previous Edge was ok, but it was marked with various pieces of cheap materials, hard plastics, and, in my opinion, lacked the styling to match the exterior. That's all different now with a sleeker center stack that showcases the new MyFord and MyFord-Touch interface systems, both of which are the next generation of the automaker's excellent Sync system that was jointly developed with Microsoft.
Although the MyFord-Touch is optional (MyFord is standard), both have LCD screens implanted in the center console. MyFord-Touch gets two screens on either side of speedometer and a larger LCD screen in the center. On top of these excellent systems, the Edge also has other technological updates like keyless entry and ignition, a blind-spot monitoring system, adaptive cruise-control, and rain-sensing windshield wipers. Pricing on the new 2011 Edge ranges from $28,000 to a fully-loaded Sport over $35,000.
That may sound a bit high, but if you shop around the competition such as the Nissan Murano, you'll quickly see the Edge may just become the new benchmark for the competition. And when considering the numerous updates to an already solid model, the Edge has, uhh, shall we say, maintained its edge in this highly competitive segment.


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