Posted on: Nov 10, 2010
678 reads







Ford Wants to Rebuild Lincoln Lineup


Ford Motor Company CEO Alan Mulally has been successful in tackling Ford's debt and reducing it by $10.8 billion this year. The automaker has also reported six consecutive quarters of profits despite the current economic situation. All this has happened since taking over as CEO in 2006. In a recent interview, Mulally explained that while Ford is in the midst of closing down Mercury, it's simultaneously planning to rebuild Lincoln into a competitve luxury brand.

Share This Story
Beautifully Built Twin-Turbo Drag Viper Meet & Drive by Cars & Coffee Chile Harry Metcalfe's 1954 Land Rover Still Run...
He stated that Ford has chosen now to revitalize Lincoln as a luxury maker, and that the rebuilding it will be in three parts. The luxury part Ford has down, but the automaker needs to focus more on a distribution system where Lincoln stores are situated in the right places, where the luxury-minded customers are. Mulally went on to state that there will be a complete overhaul of the Lincoln vehicle platform with completely differentiated models. When pressed for more details, Mulally resisted by only stating that there won't be a "warmed-over, rebadged Ford Escape."

Reddit



X

Show Your Support. Become a FAN!